10/21/2025· Expert Witnessing
Building Expert Witness Trust: The Psychology of Online Presence
By: Lili Zumout, MS
Introduction For expert witnesses, marketing looks quite different than it does to most professionals. You’re not selling a product, or even a service in the traditional sense. You’re selling yourself and your credibility. It’s important for attorneys to believe you’re the right person to support their case long before you write your report, enter a deposition, or step foot in a courtroom.