1/20/2010· Gems & Jewelry
Consumers Unknowingly Buy "Rubies" That Aren't Rubies At All!
For thousands of years, rubies have been sought and treasured, prized as one of the most valuable of all things on Earth. A fine ruby has everything a precious gemstone should have — magnificent color, shimmering brilliance, extreme rarity, and excellent hardness and overall durability enabling them to be passed on from generation to generations.