Authors - Writers Expert Witnesses: 34

Susan Maccoy is an actively practicing Cosmetologist and experienced Expert Witness on Beauty Salon and Spa Products, Processes, Procedures, Policies and Standards. With over 45 years of experience, Ms. Maccoy combines an extensive background and foundation of knowledge in cosmetology and salon business and operations with critical and analytical thinking to provide solid, informed support for litigation. She was a salon owner and has been a manager of independent and franchise chain salons. She holds current cosmetology licenses in Illinois and Florida. Ms. Maccoy has assisted the legal profession on issues related to the cosmetology, beauty salon, and spa industries for over 35 years. Her expertise and professional experience encompass the full range of cosmetology products, services, techniques, and salon management. Ms. Maccoy also provides valuable insight for cases involving consumer and employee personal injury, product liability, professional liability including salon/spa customer injury,and allegations of discrimination in the salon and spa. To date,(2022) Ms. Maccoy has been retained by the defendant in approximately 30% of her engagements and by the plaintiff in 70%. In 2011, her investigative work and expert opinions were instrumental in obtaining dismissals with prejudice in two actions, one in state court and one federal. Zoom Conferencing   Available.Areas of Expertise:

• Salon Policies and Procedures
• Cosmetology Standards of Care, Processes, Procedures, Timelines, Workflow Protocols
• Salon / Spa Incidents and Injuries
• Salon / Spa Incident Investigation and Re-Creation - Chemical Formulations and Usage
• Salon Contractual Agreements - Employment, Rental, Salon Rental / Sale, Independent Contractor / Booth Rental
• Certified in Milady Salon Infection Protocols 2020
• Certified Covid 19 Protocols for Salons and Spas 2020 (Barbicide)

In her book, Down the Shampoo Bowl - The ABC's of Hair Salon Management, Ms. Maccoy explains the management and financial side of the beauty business and how to motivate employees, handle difficult clients, and promote business and services through traditional channels and social media. View Consulting Profile.

Emanuel Kapelsohn is an internationally recognized Firearms Training and Use of Force consultant who has instructed thousands of police and security officers, federal agents and others throughout the U.S. and abroad since 1980. A graduate of Yale University and Harvard Law School, he is a practicing attorney in addition to his consulting work. 

As vice president of the Internat’l Assoc. of Law Enforcement Firearms Instructors, Mr. Kapelsohn is a certified in force science and shooting scene reconstruction, and as an instructor in numerous law enforcement disciplines. He is a featured presenter at national and international instructor conferences. He has authored over 130 published articles, is Associate Editor of "Standards & Practices Guide for Law Enforcement Firearms Instructors," and principal author of "Firearms Training Standards for Law Enforcement Personnel," and "Guidelines for Simulation Training Safety." 

Mr. Kapelsohn testifies as an expert witness in civil and criminal cases in state and federal courts nationwide, and has testified by invitation before both houses of Congress. 

Testimony on the Following Subjects:

View Emanuel Kapelsohn's Consulting Profile.

Brent Coker, PhD, is an Online Consumer Psychologist. With a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”), Dr. Coker's research focusses on consumer behavior within the realm of psychology, digital business models, and marketing. He currently teaches Digital Marketing and Digital Business Models at the University of Melbourne.

Dr Coker prepares scientific reports pertaining to consumer behavior, branding, and Digital Marketing and technology related topics, based on scientific findings published in academic peer reviewed journals, and other third party relevant research. Any opinions expressed by Dr Coker are supported by peer reviewed academic research, established academic theory, industry standards, and other relevant logical evidence. 

Dr. Coker’s award winning research into digital marketing and consumer behavior has been published in top peer reviewed academic journals, beginning in 2004 when his research into the integration of the internet into business models won Best Paper Award at the 15th Australasian Conference on Information Systems (ACIS). In the late 1990s, Dr. Coker had a dot-com (fernland.com), and he is currently director of Deloosh Pty Ltd.., inventor of the web analytics tool Webreep., and author of the book Going Viral, and advisor to Wear Cape, Influencer Marketing Agency

 Dr. Coker is available for expert witness work, consultation, and advisement in Australia and internationally.

Areas of Expertise:

View Dr. Brent Coker's Consulting Profile.

Tony Mason has 34 years of experience helping attorneys solve complex Computer Operating System issues. His experience includes software development, teaching and writing about technology and working with dozens of companies in a consulting role to solve their problems.

Mr.  Mason has worked with multiple operating systems including Microsoft Windows, UNIX, and Linux. He is the author of two books, including, Windows NT Device Driver Development, several peer-reviewed papers, and numerous non-peer-reviewed publications. 

Mr. Mason is the primary inventor on 12 patents:

Litigation Support - Mr. Mason has gained extensive experience clearly explaining technical subjects so they are easily understood by non-experts. His expert witness services primarily focus on assisting in the preparation of materials necessary for computer operating systems patent litigation. He provides research, prepares reports, and explains technical terms clearly and lucidly. He is available for depositions and trial testimony as needed.

Areas of Expertise:

View Mr. Tony Mason's Consulting Profile.