9/27/2018· Branding - Brand Management
Branding 4.0 and the Age of Hyper Customization
By: Rob Wallace
Brand identity and package design has entered into its 4th generation. And in this next phase, the brand will never again have the same message to the 100 million consumers. It will offer 100 million "on-brand" messages customized to each individual consumer. To trace this progress, its relevant to understand how branding evolved from its onset.
12/9/2009· Design
By: Rob Wallace
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.
10/28/2011· Branding - Brand Management
Proving Our Value: Measuring Package Design's Return On Investment
By: Rob Wallace
I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.
2/14/2013· Design
By: Rob Wallace
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.
9/4/2018· Design
Redesigning the Design Industry; "The Next-Generation Consultancy"
By: Rob Wallace
Those of us who run design consultancies embrace change. In fact, we are often our client's primary "change agents". We foresee the emerging need in the ever-evolving market, and mold our clients' brands and experiences to meet that new need.
8/13/2018· Branding - Brand Management
Three Critical Steps to Creating and Protecting Your Trademark
By: Rob Wallace
Trademarks are everywhere. They're embodied in logos and symbols (Nike's Swoosh), color schemes (John Deere's green and yellow), numbers (501 jeans), slogans ("Eat Fresh"), and even shapes (Method's product packaging). They're memorable. They distinguish products and services of one provider from those of another, ensuring that customers do not confuse their source. In fact, avoiding consumer confusion is trademark law's primary goal.
7/11/2021· Psychology
Parental Alienation: Judge’s Dilemma - A Worldwide Concern
With greater frequency, family law cases are showing up in which children are rejecting a parent. While there may be some situations where a child may be hesitant to be with a parent, these high conflict family law cases typically include outright rejection and severe expressions of hatred for a parent without genuine justifications.
5/17/2021· Child Welfare
Parental Alienation: Child Abuse? --- Reportable?
Those of us who have been working within the field of Parental Alienation recognize that Parental Alienation is in fact a form of abuse. So, doesn’t it logically follow if the professional field recognizes Parental Alienation as child abuse then, by definition, it should be reportable to child protection and law enforcement organizations?
8/31/2017· Accounting
Preventing Fraud in Troubled Companies
By: Robert Bates
Economic downturns and recessions are notorious for encouraging fraud. As new and prospective fraud examiners, it's imperative that you become aware of the various fraud risks that can occur and the red flags that indicate a fraud in progress.
6/4/2009· Human Factors
Human Factors Experts: A Case Study
By: Robert C. Sugarman, PhD, PE
It was a dark and lonely night – as your client, a middle aged man, drove along an unfamiliar country road, watching out for deer that often jump out in front of cars at that time of year. Soon after the road curved to the right he realized that a disabled car with no lights on was angled across the road in front of him.
