12/21/2004· Hazardous Materials
By: Richard Parent, PhD, DABT, FATS, RAC, ERT
Most creosote mixtures that are used today are byproducts of the petroleum industry or coal gasification processes. They are mixtures of several hundreds of chemicals mostly polynuclear aromatic hydrocarbons (PAHs) but contain a host of other chemicals including complex heterocyclic compounds
12/2/2010· Arms - Guns - Weapons
Missile Defense In The News - The "Pearls" of Pearl Harbor
By: Riki Ellison
The United States Navy is the strongest proponent for the global missile defense mission amongst the branches of the U.S. military. Out of the Navy's core missions only the attack air strike and strategic nuclear capability does not involve missile defense.
4/25/2011· Arms - Guns - Weapons
Missile Defense In The News - A Brief View of U.S. Missile Defense
By: Riki Ellison
Missile Defense defends and protects our nation, our deployed military forces and our allies against current and future proliferating missile threats from hostile countries and entities.
2/11/2011· Security
Missile Defense In The News - U.S. Homeland Missile Defense
By: Riki Ellison
The number one priority for ballistic missile defense as stated and outlined clearly by President Barack Obama is the defense of the United States homeland.
8/19/2011· Arms - Guns - Weapons
Missile Defense In The News: U.S. Army Missile, Rocket, and Mortar Defense
By: Riki Ellison
Today's missile, rocket, and mortar threats to our armed forces deployed throughout the middle East are severe and growing.
10/5/2011· Branding - Brand Management
Blood, Sweat and Tiers: Building Optimal Brand Identity Architectures
By: Rob Wallace
Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.
4/5/2009· Marketing
Tried & True: Heinz turns iconic authenticity into fresh relevance.
By: Rob Wallace
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities
3/22/2013· Branding - Brand Management
Icons - Your Brands Visual Essence
By: Rob Wallace
In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.
10/5/2012· Branding - Brand Management
The Tropicana Trouble: How It Might Have Been Prevented
By: Rob Wallace
In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.
4/20/2012· Branding - Brand Management
Brand Identification: Be Smart, Be Simple
By: Rob Wallace
Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.
