3/22/2013· Branding - Brand Management
Icons - Your Brands Visual Essence
By: Rob Wallace
In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.
3/15/2013· Damages
Proving Damages in Trademark Cases
Proving damages in trademark litigation-typically lost profits or disgorgement of the defendant's profits-generally involves citing the infringer's sales of the infringing product.
3/13/2013· Food & Beverage
By: Dr. Ewen Todd
This article is the second in a series of several by members of the Committee on the Control of Foodborne Illness of the International Association of Food Protection, and it continues the analysis of 816 outbreaks where food workers were implicated in the spread of foodborne disease.
3/5/2013· Medical - Medicine
Thrombin and thrombin peptides play a role in initiating tissue repair. The potential safety and efficacy of TP508 (Chrysalins) treatment of diabetic foot ulcers was evaluated in a 60-subject, prospective, randomized, double-blind, placebocontrolled phase I/II clinical trial.
2/27/2013· Banking
Strategic Risk: What the Board of Directors Should Know About It and What They Should Do About It
Strategic risk is currently a focus of regulatory scrutiny and the board of directors should understand what it is and how to manage it. Strategic risk is the risk to a bank's earnings and capital from making poor business decisions, from not implementing business decisions properly, or from failing to respond to industry changes.
2/27/2013· Audio Forensics
Family Law Audio Evidence: Altered Without Editing?
By: David Smith
A party in a divorce case hired me after his attorney told him that his wife's council was planning to introduce audio recordings during an upcoming custody hearing.
2/26/2013· Transportation
Buses and Motorcoaches: Alcohol and Public Policy
By: Ned Einstein
Alcohol and bus ridership present a curious enigma. As a matter of public policy, we allow intoxication. As a matter of free market dynamics, we encourage it. And rightfully so, we want to protect those intoxicated from hurting themselves and others.
2/21/2013· Life Expectancy - Life Care Planning
By: Vera Dolan
The advantages of a life expectancy using life insurance underwriting and life settlement methods include:
2/21/2013· Fires & Explosions
Fires: Why the Cause May Not Be Electrical
By: Jeffrey Williams
Electrical appliances or wiring are often fire cause scapegoats, simply because they're there. It's unusual to find a burned structure without some electrical wire or device in or near the fire origin.
2/20/2013· Medical - Medicine
Cardiovascular and Gastrointestinal Toxicity of Selective Cyclo-oxygenase-2 Inhibitors in Man
It is well established that the use of traditional nonsteroidal anti-inflammatory drugs (NSAIDs) increases the vulnerability of the gastrointestinal (GI) mucosa for the development of peptic lesions and serious ulcer complications. In addition, selective and traditional NSAIDs have also been associated with increased frequency of cardiovascular toxicity, especially in susceptible patients.
