6/4/2009· Human Factors
Human Factors Experts: A Case Study
By: Robert C. Sugarman, PhD, PE
It was a dark and lonely night – as your client, a middle aged man, drove along an unfamiliar country road, watching out for deer that often jump out in front of cars at that time of year. Soon after the road curved to the right he realized that a disabled car with no lights on was angled across the road in front of him.
6/4/2009· Human Factors
Human Factors Experts: An Introduction
By: Robert C. Sugarman, PhD, PE
Back in graduate school, the Psychology Department chair at MIT liked to tell his classes about the three Laws of Nature: the Law of Falling Bricks, the Law of Falling Cats, and the Law of Falling People. Physicists have formulated the precise laws that describe how a brick falls from a table to the floor. Biologists have discovered how cats fall differently from bricks, twisting reflexively to always land on their feet. But what laws completely describe a person falling from a roof? This is the challenge of behavioral scientists.
6/4/2009· Human Factors
Human Factors Experts: To Err Is Human; To Design Is Divine
By: Robert C. Sugarman, PhD, PE
To err is human; to design is divine. Forensic Human Factors specialists help lawyers analyze the root cause of an accident by determining who erred and why. Human factors applies research from a number of fields to design and evaluate things that people use in work and everyday activities
5/25/2009· Human Factors
Application of Human Factors Engineering in Medical Product Design
By: Andrew Le Cocq
Advancements in medical instrumentation are often judged on technical factors such as increased accuracy or increased capabilities without regard to the operator, or to the degree of knowledge or training required to make the instrument perform all of the advanced functions for which it was designed. Because patient safety and efficient use of an instrument are ultimately determined by the operator, it is imperative that medical instruments be designed not only with capability and functionality in mind
5/22/2009· Automotive - Vehicular
The Top Ten Questions About Event Data Recorders (Vehicle Black Boxes)
By: Shawn Gyorke
Event Data Recorders (EDRs) are electronic devices, commonly called Black Boxes, that are installed in motor vehicles. EDRs have the ability to record information about what a vehicle did before, during and immediately after a traffic crash
5/14/2009· Accident Investigation & Reconstruction
By: Shawn Gyorke
While the information recorded on event data recorders (EDRs), commonly referred to as vehicle black boxes, is tremendously helpful in determining how a traffic accident occurred and in improving safety, it was not until recently that EDR data was legally challenged in Illinois and ultimately accepted
5/14/2009· Automotive - Vehicular
Deciphering the NHTSA Event Data Recorder Ruling
By: Shawn Gyorke
Vehicle Event Data Recorders (EDRs), commonly referred to as Black Boxes, are part of a vehicle’s airbag control module or powertrain control module. EDRs can be configured to record a variety of data when a vehicle is involved in a crash event. The data sets range from pre-impact speed and brake use, to airbag and restraint system
4/21/2009· Banking
Banking Regulation: Now is Time to do Away with the Too Big To Fail Doctrine
For almost thirty years, bank regulators have operated under the Too Big To Fail (TBTF) Doctrine, whereby insolvent large banks are treated differently than insolvent community banks by keeping the large banks open and closing the community banks. Now is the time to do away with TBTF once and for all
4/6/2009· Injury
Imaging of Sports Injuries of the Ankle and Foot
The foot and ankle are frequently injured during sporting events and may produce considerable disability in many athletes. Injuries of the foot and ankle may be acute or chronic problems. Cass and Morrey1 reported that acute foot and ankle injuries accounted for 10% of emergency room visits
4/5/2009· Marketing
Tried & True: Heinz turns iconic authenticity into fresh relevance.
By: Rob Wallace
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities
