9/27/2018· Branding - Brand Management
Branding 4.0 and the Age of Hyper Customization
By: Rob Wallace
Brand identity and package design has entered into its 4th generation. And in this next phase, the brand will never again have the same message to the 100 million consumers. It will offer 100 million "on-brand" messages customized to each individual consumer. To trace this progress, its relevant to understand how branding evolved from its onset.
9/13/2018· Accident Prevention & Safety
By: Jeffrey Warren and Aron Olson
Welcome to the second part in our multipart blog series examining a young boy's fall and injury at a public playground. If you missed the first part in this series, click www.warrenforensics.com/2017/10/11/children-will-fall-at-playgrounds-what-shall-we-do-to-protect-them-a-multipart-blog-series-part-i/ to read it. In this post, we will highlight some resources that designers of public playgrounds can use to help ensure their designs are reasonably safe.
9/12/2018· Intellectual Property
Development of Innovative New Standards Jeopardised by IEEE Patent Policy
By: Keith Mallinson
In March 2015, IEEE significantly amended its patent policy in what was couched as an "update" but that seeks to significantly revise commitments from parties holding patent claims essential to IEEE standards to license those rights on reasonable and non-discriminatory (RAND) terms. Changes disallow patent holders from receiving any value attributable to the standards, require licensing at the smallest saleable patent practicing unit level, and deny these rights holders entitlement to seek an injunction against an unlicensed implementer until appellate review is exhausted. IEEE’s stated objective was to protect implementers from patent holdup, which was alleged without any substantiation.[1] IEEE is promoting, by reducing technology licensing costs, the short-term interests of certain implementers while undermining standard-essential patent values and the ability of SEP owners to receive adequate compensation, they are entitled to, from licensing their SEPs.
9/7/2018· Aerosols - Aerosol Products
The Aerosol Laboratory: Safety Check - Ignition Source
By: John Chadwick
I have been wandering around the aerosol industry for the last 35+ years both as an employee of major CPG companies, and, for the past 15 years as an independent aerosol technical consultant. While the attention to safety issues has dramatically improved over time, I am still amazed how often the simplest safety precautions are sometimes overlooked when filling aerosols with flammable propellants. I'll save my horror stories for another time, except for one particularly relevant example at the end of this article.
9/5/2018· Transportation
Safety Compromises, Part 9: Rolling Turns and Sharp Turns
By: Ned Einstein
It might seem obvious that a bus driver would know how to properly turn a vehicle with a long wheelbase. Yet it is surprising how many are not taught to. More interesting, bus drivers often do not have the time to.
9/4/2018· Design
Redesigning the Design Industry; "The Next-Generation Consultancy"
By: Rob Wallace
Those of us who run design consultancies embrace change. In fact, we are often our client's primary "change agents". We foresee the emerging need in the ever-evolving market, and mold our clients' brands and experiences to meet that new need.
8/28/2018· Electrical - Electrocution
Testing... Testing... Is This Thing On?
By: Thomas J. Kelly
Many people just take for granted that something is just going to work, and in many cases assume that it will work forever. One such device that does not get enough attention is the Ground Fault Circuit Interrupter (GFCI). Simply put, a GFCI is a protective device that compares the current flowing on the hot and neutral wires of the circuit and will "trip" to disconnect power to the circuit if a small imbalance of current is detected. The imbalance of current is an indication of a dangerous alternate path for the current to flow from a damaged line cord or a fault inside an appliance and constitutes a shock hazard to a person.
8/27/2018· Sexual Abuse - Molestation - Harassment
Date Rape – a Medicine Cabinet of Assault
By: Dr. Sanjay Adhia
Drug-Facilitated Sexual Assault (DFSA) is the use of drugs and/or alcohol by a sexual predator to render a victim incapacitated and unable to fight back against a sexual assault. A side effect of many "Date Rape" or "Club Drugs" is also anterograde amnesia, the inability to recall what happened while drugged, increasing a predator's belief he will "get away with it." Those odds are shifting, but attorneys, Courts and potential victims are better served if they understand some of the drugs used and their impact on mind and body.
8/24/2018· Telecommunication
Better Late Than Never to Do the Right Thing for SEP Owners
By: Keith Mallinson
At last, American authorities are also beginning to do the right thing for owners of standard-essential patents. Under the previous administration of President Barack Obama, America's agencies did the wrong thing by seriously undermining standard-essential patents in various ways. For example, this existentially threatened the independence of Qualcomm, which relies substantially on its patent-licensing business to fund long-term R&D including that in upcoming 5G mobile communications. Thankfully, President Donald Trump's administration has recognised the important need to support, not undermine, the nation's technology innovators, and uphold their patent rights, as enshrined in the US Constitution.
8/23/2018· Construction
Court Confirms Knowledge of Unlicensed Status Does Not Bar Claim for Recovery
By: Darryl Horowitt
In a previous edition of Construction Alert we reported to you on White v. Cridlebaugh (2009) 178 Cal.App.4th 506, in which the court confirmed that an unlicensed contractor could be sued for recovery of funds, even though the owner had received a benefit from the work performed by the unlicensed contractor. In that case, the owner was unaware that the contractor was unlicensed until after the work was performed.
