11/2/2012· Crisis Management
The Paradox of the Sand Castle and the Crisis Management
By: Luiz Hargreaves, AAS, MD, Msc
It is usual to find on beaches, sand castles being built. They arouse the curiosity of many, especially children and are really true masterpieces. However, the more elaborate and larger they are, the easier it is for them to be destroyed, what ends up constituting a paradox. The more sophisticated, the more fragile.