4/3/2015· Construction
Unfairly Blaming Tenants for Interior Mold?
By: Lonnie Haughton
Who likely should be blamed for the blackish mold growth found at this new three-bedroom, two-bath apartment in San Jose, California? Unfortunately, landlords often rush to accuse their tenants of generating too much "lifestyle moisture". In many cases, such assessments are both inaccurate and unfair.
2/11/2013· Crisis Management
The Blacksmith, the Nail, the Horse and Disaster Prevention
By: Luiz Hargreaves
The proverb above has received different versions, including this one credited to Benjamin Franklin. A kingdom lost because of a nail. We could also say, a disaster caused by a simple problem that could have been avoided.
11/23/2010· Crisis Management
Vulnerabilities And Threats: A Relationship Not Always Understood
By: Luiz Hargreaves, AAS, MD, Msc
In recent years, organizations have increasingly been incorporating strategic planning into management. All organizations, including State(s), have missions, values and visions. In other words, it is necessary for everyone in these organizations to understand what it means to work for this corporation or what it means to be a government employee.
11/2/2012· Crisis Management
The Paradox of the Sand Castle and the Crisis Management
By: Luiz Hargreaves, AAS, MD, Msc
It is usual to find on beaches, sand castles being built. They arouse the curiosity of many, especially children and are really true masterpieces. However, the more elaborate and larger they are, the easier it is for them to be destroyed, what ends up constituting a paradox. The more sophisticated, the more fragile.
11/23/2010· Crisis Management
Hummingbird Syndrome: Why Disasters Occur
By: Luiz Hargreaves, AAS, MD, Msc
There once was a fire in a forest, the animals were in panic… they saw a hummingbird going towards the river, picking up some water in order to try to extinguish the fire. He repeated this gesture frequently and thoroughly.
11/30/2005· Marketing
By: M.H. McIntosh
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales
11/30/2005· Marketing
Is Your Website Helping Prospects Move Forward?
By: M.H. McIntosh
Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself
7/15/2009· Marketing
Effectively Using PR To Turn Up The Volume On Your Brand
By: Maggie Chamberlin Holben, APR
The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you alive). As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR or you can contract with a PR consulting firm to assist you in the adventure. Whatever the case, it’s up to you to make use of proven PR tactics to help build awareness and credibility for your brand.
7/18/2007· Design
By: Margo Berman
Inexperienced creative ad majors often make the same types of mistakes in their layouts. These errors demonstrate a lack of awareness of the basic components of ad design. First, they do not have an understanding of overall composition. Second, they have a weak comprehension of the correct use and application of typography
7/18/2007· Feng Shui
How Zen Can Shape Creative Thinking
By: Margo Berman
Introducing Zen into a creativity seminar provides stimulating discussions, invigorating stories, and compelling exercises. It is especially useful in shifting paradigms, redirecting participants’ thinking, and sharpening their focus
