4/20/2012· Branding - Brand Management
Brand Identification: Be Smart, Be Simple
By: Rob Wallace
Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.
4/19/2012· Banking
Protecting Yourself in Your Banking Relationship
By: Darryl Horowitt
Virtually everyone and every business has a relationship with a financial institution, whether it be a bank, savings bank, or credit union. When the account is opened, there is the hope that nothing will go wrong in the account and that your funds will be preserved.
4/13/2012· Construction
Construction Disputes: Schedule and Delay Analysis Methodologies
The equitable allocation of responsibility for project delays is essential to the resolution of many construction disputes. Contractors frequently assert that they have been delayed for reasons beyond their control. Owners often remain unconvinced that the Contractor is legitimately entitled to a time extension or delay, acceleration and loss of productivity damages.
4/10/2012· Food & Beverage
How do you know if your novel ingredient is safe before you commercialize it in your food or dietary supplement product? There exists a process to self-affirm safety without having to wait 6 months for an FDA acknowledgement or wait 6 years for an FDA food additive approval.
4/5/2012· Animals
Protect Yourself When Buying A Horse
By: Bridget Brandon
Because the cost of a lawsuit is so steep, make sure your "horse transaction" is memorialized with a lawyer-prepared, well-written contract. The small contract prep charge will be a fraction of litigation expenses and heartbreak. If you cannot locate an equine attorney, an attorney specializing in contracts will work just fine. It always amazes me that written contracts are not demanded of every horse purchase or sale. Even on "small&qout; transactions…demand them in writing or do not do the "deal&qout;!
3/29/2012· Failure Analysis
Failure Analysis: Collapse of Plastic Chair
By: Dr. Thomas Read
A failed plastic lawn chair was examined to determine the cause of failure. This chair failed on the premises of a restaurant In this study the subject chair is examined and compared to several exemplar purchased at the same time. The objective of this study is to determine the cause of failure.
3/21/2012· Forensics
Imaging Forensics: When to hire an expert
By: George Reis
I was recently retained on a civil case just a month before the trial date. When called about the case, I was told that the firm never thought of hiring a forensic photographer until one showed up in opposing counsel’s expert list. In this case, I needed to photograph the scene of an accident to depict what could be seen from a specific perspective, at a specific time of day, under specific lighting conditions.
3/19/2012· Aquatics Safety
Risk Management: Compatibility Issues
By: Gerald Dworkin
I’ve always advocated the need for aquatics facilities to collaborate and coordinate lifeguard and water rescue training and emergency operations with community fire, rescue, emergency medical services (EMS) and law enforcement agencies.
3/13/2012· Medical Physics
Providing Solid Angle Formalism for Skyshine Calculation
By: Michael Gossman, MS, DABR, RSO, et al
We detail, derive and correct the technical use of the solid angle variable identified in formal guidance that relates skyshine calculations to dose-equivalent rate.
3/8/2012· Mediation
What's Wrong With America-Ideology and Injustice Collide
By: Douglas Noll
Let's consider what makes this time slightly different than previous times of unrest. The essential facts are that most Americans are suffering through the deepest economic depression since the 1930s. We barely avoided a complete economic collapse and may still see an economic collapse if the euro fails.
