3 Ways Case Studies Are Unbelievably Helpful For Expert Witnesses

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Attracting the right clients for you Expert Witness or Business Consultant practice requires credibility, authority, and visibility. If only there were a piece of content that showcases an expert’s intellectual prowess, applied analysis of facts, and communication skills. Oh, wait! I think I might have just described a Case Study!

If you haven’t seen Episode 8 of The Expert Edge, this article also covers how case studies are crucial for expert witness and business consultant marketing and why you should be writing them.

What is a Case Study?

A case study is a detailed analysis of a past case in which an expert played a critical role. It details the facts of the case, the expert's insight, and their methodology in reaching conclusions as an expert witness or business consultant - whether through a report, deposition, or testimony. Case studies effectively highlight the expert's first hand experience, making them a powerful marketing tool.

Why Should You Write Case Studies?

Here are three major benefits of adding case studies to your marketing strategy:

1. Cement Authority: Case studies are a results-oriented document! It offers attorneys and law firms a concrete example of the types of cases for which an expert witness has been retained, the thought processes behind an expert’s analysis and conclusions, and personal takeaways of the experience. In addition, it also demonstrates how an expert witness communicates industry jargon in layman’s terms for juries and the methodology used to draw those conclusions - an essential trait for expert witnesses who must testify before juries.


2. Boost Visibility Through SEO: Case studies are a goldmine Search Engine Optimization (SEO) - a process that maximizes the number of people reaching your website on the search engine results page. Case studies are in-depth, specific, and high-quality informational content. When case studies are optimized with relevant keywords, they can naturally increase engagement time, attract backlinks from other websites, and bring relevant audiences like attorneys, law firms, and businesses seeking your expertise! These components are critical for achieving top rankings on search engines like Bing and Google, which boost your online presence.


3. Build Trust and Credibility: Case studies can be characterized as evergreen, shareable content. Because case studies do not have a shelf life and are essentially timeless, they can be repurposed and re-shared. Thanks to the power of the internet, sharing case studies with your network has never been easier! You can post them to social media, email subscriber lists, and your Experts.com profile(s).

Conclusion: Case Studies Can Elevate Your Marketing Strategy

Aggregating clients is part of the attention economy, and everyone is trying to stand out. Attorneys seek expert witnesses who knowledgeable, articulate, and presentable. Case studies are an all-encompassing document that provide tangible proof of your abilities, enhances your online presence, and can be shared with new and existing clients. It answers the what, when, how, where, and why for any case in which you’ve been retained. These characteristics give attorneys and law firms a reason to hire you. So why not leverage case studies and deliver them on a silver platter!

If you’re noticing expert witnesses or business consultants in your field are not sharing their experience, start sharing yours and be prominent in your industry! They are a direct path to new opportunities, and it would be a disservice not to include them in your marketing strategy.

Hana Zumout, MS is a dedicated and driven digital marketer to help businesses achieve their goals (brand awareness, engagement, sales, customer loyalty, etc.) through data-based strategies. Her five years in a digital marketing-related role and background in Digital Audience Strategy have given her the framework and tools for strategizing, building, and optimizing social media, SEO, email, and other types of campaigns. Combining her willingness to learn, ability to adapt, eager spirit, and evolving digital marketing skillset allow her to create, implement, execute, and refine thoughtfully curated, results-oriented campaigns for companies in various industries.

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