Kindle Price: $15.99

Save $27.00 (63%)

Promotions apply when you purchase

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

eBook features:
  • Highlight, take notes, and search in the book
  • In this edition, page numbers are just like the physical edition
Read with our free app
You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending eBooks to others

  1. Select quantity
  2. Buy and send eBooks
  3. Recipients can read on any device

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs

Follow the author

Brent Coker
Follow
Something went wrong. Please try your request again later.

Going Viral PDF eBook: The 9 Secrets Of Irresistible Marketing 1st Edition, Kindle Edition

by Brent Coker (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 41 ratings
See all formats and editions

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide?

It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.  

Previous page
  1. ISBN-13
    978-1292087924
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Pearson
  5. Publication date
    March 10, 2016
  6. Language
    English
  7. File size
    3431 KB
  8. See all details
Next page
Add a debit or credit card to save time when you check out
Convenient and secure with 2 clicks. Add your card

Editorial Reviews

From the Back Cover

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide?

YOU NEED TO GO VIRAL

It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

About the Author

Brent Coker is an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business.

Dr Coker’s research has appeared extensively in the media, ranging from the New York Times through to Scientific American (e.g., http://bit.ly/1rTQTMh). His research has appeared on National TV networks including CNN, Fox, and CBS, and he is regularly called upon to give expert opinion on radio, TV, and in print.

Product details

  • ASIN ‏ : ‎ B01CZXNEAM
  • Publisher ‏ : ‎ Pearson; 1st edition (March 10, 2016)
  • Publication date ‏ : ‎ March 10, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3431 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 162 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 41 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brent Coker

Brent Coker

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Brent Coker woke up one day to find his research on social media in the workplace had gone viral. Since then, he has been researching why ideas spread, and what causes people to share. He has a PhD in online consumer psychology, and researches consumer psychology at the University of Melbourne. His research has been reported in mainstream media outlets, including the New York Times, La Monde, Bild, Harpers, Scientific American, and Science. Coker has appeared on CNN, Fox News Business, and MSNBC to name a few. He lives in Melbourne Australia, where in his spare time he enjoys cycling for fitness, and motorcycling for fun.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
41 global ratings

Top reviews from the United States

Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on May 28, 2018
Verified Purchase
Great book. It really helped me understand why people press the “share” and “like” buttons in social media.
Helpful
 Report
Amazon Customer
5.0 out of 5 stars It is all about sharing!
Reviewed in the United States on April 20, 2016
‘Going Viral’ by Brent Coker explains why and how good ideas spread, giving interesting examples from diverse fields in psychology, economics and maths. The book demystifies some ingrained ideas we have about marketing and explains in plain language what captivates people, through practical (and interesting!) techniques. For example, it answers the question why just getting people’s attention is not enough to make an idea take off.
The book is divided into nine chapters, each outlining a reason for viral success, answering the intriguing question of why some ideas go viral while others fail to do so.
‘Going Viral’ is very interesting because it provides useful examples and techniques based on research and the author’s insights on how sharing acts as a social construct and a way of influencing people.
I highly recommend this book to anyone who would like to understand why ideas disseminate and to improve their capacity to influence others.

Note: I was supplied a free copy of this book by the publisher
One person found this helpful
Helpful
 Report
Amazon Customer
5.0 out of 5 stars An enjoyable yet informative and insightful read
Reviewed in the United States on April 28, 2016
Having studied both fields of psychology and marketing, I am fascinated with the concept of viral marketing and its application in a consumer environment. 'Going Viral" gives us superb look at the social media landscape and why we share, what we share. With the age of the internet well and truly upon us, the need to understand the concept of viral marketing is an important step in running a marketing campaign and overall successful business.Although concept heavy at times, Coker's writing style seeks to alleviate the sometimes complex nature of his work (though it's hard to argue the human psyche is anything but complex). An enjoyable read but more importantly, informative and current. Highly recommended to anyone in marketing or those simply interested in the psychology of social media.

*Note: I was supplied a free copy of this book by the publisher
One person found this helpful
Helpful
 Report
Jessker
5.0 out of 5 stars Going viral is a great read! Easily digestible
Reviewed in the United States on May 15, 2016
Going viral is a great read! Easily digestible, it's one of those books that you're happy to take with you on the train with you.

The intangible nature of 'going viral' is defined very well by Coker who breaks down the principles of viral marketing, tying in theory and relevant examples both from Coker's personal life and real life digital examples from recent years. There's no secret formula to 'going viral', but Coker's book is the closest thing to an explanation of it.

This book is a must-read for anyone working or studying marketing/advertising and it's one that will be sitting on my desk at work to reference in the future.

Note: I was supplied a free copy of this book by the publisher.
One person found this helpful
Helpful
 Report
Veronica Torres
5.0 out of 5 stars While its content is easy to digest (which is a plus)
Reviewed in the United States on April 29, 2016
I find this book to be revealing if you are willing to have a successful online marketing strategy. I was clueless on how to manage content from a brand in the internet until I learned from Brent’s ideas and examples. While its content is easy to digest (which is a plus), the book dives into the secrets for creating viral content (which for my surprise it is not coincidence and randomness). Aside from the tips and the guided actions to make content go viral, I like the provision of links to videos which made me experience by myself those examples of viral content. Highly recommend this book.
I was supplied a free copy of this book by the publisher.
One person found this helpful
Helpful
 Report
Muna Estensen
5.0 out of 5 stars brilliant book to read
Reviewed in the United States on March 16, 2017
brilliant book to read ! very informative and enjoyable ! it also it is supported by examples and links to you tube and articles that just makes you go AHA! that makes sense ! or I never thought of it like that but wow that is so true!...
this book just made me look at social media, ads ,online marketing in a different prospective. highly recommended to read ... thank you Dr Brent Coker for a wonderful book.
Helpful
 Report
David Amores
5.0 out of 5 stars Brent's methodology on shareable content comprehends a thorough understanding of ...
Reviewed in the United States on April 29, 2016
Brent's methodology on shareable content comprehends a thorough understanding of human behaviour and response to modern-day ads. I find the framework and tools presented here very robust as they are supported by a wide array of existing techniques in psychology and sociology including human emotions, storytelling and social network analysis. Not only does this book serve as a solid basis for Internet Marketers, but it let's anyone with an interest in viral content to have a well-established model to rely on.

I was supplied a free copy of this book by the publisher
Helpful
 Report
Amazon Customer
5.0 out of 5 stars Exceptional Mantras for digital viral marketing!!
Reviewed in the United States on October 18, 2016
With the advancements of technology and every business oriented towards service science paradigm, this book entails the 9 key mantras for effective marketing.

Cokers explanation of these 9 factors is amazing. The use of language and style of narration is simply outstanding. Examples used in the book are highly relevant for general public/ industry experts/ students who are interested in producing quality content and reaching target audience in an effective manner.

Great work!!!
Helpful
 Report

Top reviews from other countries

marcello de santis
5.0 out of 5 stars Fantastic Book
Reviewed in the United Kingdom on October 7, 2022
Verified Purchase
If really want your business to go viral this book is a must.
Report
Report an issue

Does this item contain inappropriate content?
Report
Do you believe that this item violates a copyright?
Report
Does this item contain quality or formatting issues?
Report